KOI Protocol

KOI needed a launch asset that would immediately capture attention and establish their identity, while also expanding their lore, characters, and universe. The challenge was to captivate new audiences, introduce them to the KOI lore, and keep everyone wanting more. We built a cinematic 3D world from scratch — designing unique characters, environments, and branding to express KOI’s technological sophistication and vast ecosystem. The video amassed 350K+ views, generating strong community engagement